The £1.2million campaign which spans across TV, radio and print was executed with the support of the Alzheimer’s Society.  The TV ad, directed by Neil Harris, tells the story of a daughter who becomes concerned after noticing her father’s memory problems and encourages him to see the doctor. Richard Holmes was the copywriter on the ad and Remco Graham was the art director. The ad was directed by Neil Harris through Smuggler. Post production was by Framestore. Sian Jarvis, director general of communications at the Department of Health, said: "With this campaign we've moved on to raising awareness of the symptoms of dementia - the FAST stroke campaign proved how successful this approach can be and it's also the focus of our recent cancer early signs & symptoms campaign. "

This article was first published on Campaign Work


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