The campaign features real executives and engineers from Mazda and was created by Team Mazda Europe, which is made up of the WPP agencies of JWT, Mindshare, Wunderman, Syzygy and SocialMedia8.

The films are in Japanese and will form the basis of TV, online, press, outdoor and dealership communications.

Each film, or story, will be hosted on the Mazda website and will show consumers what the car brand stands for. Users online will be able to share these stories through social media channels and engage with the brand as they have never done before.

The new strapline ‘Defy Convention’ will be used across all marketing activity.


This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs