O2 'priority tickets' by Drum PHD

The short film, created and produced by Drum PHD, depicts the star's journey from south London to The O2, during which we see references to key landmarks in his career to date - including high tea at Claridges and his recent Brit awards success.

The film is distributed on online and mobile channels, as well as being is seeded across a network of relevant music sites and promoted editorially via partnerships with Global, Bauer and The Sun.