Nokia 'success' by Wieden + Kennedy Amsterdam

The campaign focuses on success being something that can’t be measured through material goods but is about achieving personal dreams. The TV ads are created by Wieden + Kennedy Amsterdam, with director Brent Harris of film company Rabbit Brussels, and feature a track by the English indie band

The first set of print ads, photographed by Dan Tobin Smith, highlights the unique features of the product. The second set has a more lifestyle-feel, focusing on success stories and is shot by Paulo Martins. The campaign is supported by digital and point-of-sale work.