IG Index 'event mapping' by DDB UK

The poster and press ads take the form of three maps showing how cause and effect dominates the financial news. One execution asks: ‘Will George Osborne’s spending cuts send sterling down the tubes?’, with an illustration of the spread betting opportunities the reader can take advantage of with IG Index.

The ads will appear at tube stations in the city and in financial-led newspapers. The copywriter was Andy McAnaney and the work was art directed by Christian Sewell.