Eurostar unveils new brand identity

Eurostar is overhauling its brand identity as it seeks to expand the business further across its European markets.

Eurostar: unveiled a new brand identity
Eurostar: unveiled a new brand identity

The revamp comes as the brand prepares itself for competition, following European Union liberalisation of the high-speed rail route between London and the Continent.

The cross-Channel rail operator is replacing its 15-year-old logo, featuring three stripes and a star, with one that uses a metallic-coloured lower-case 'e'.

The branding, by design agency Someone, retains the use of yellow text against a blue background. However, the word Eurostar has been changed from lower to upper case letters.

Eurostar is also revamping its website as part of the activity, with the site going live on 5 April. The overhauled identity will be rolled out at Eurostar's terminal at St Pancras International Station this week.

Nick Mercer, commercial director, Eurostar, said that the brand is looking to operate in a 'different, competitive, context', which he hopes will be 'brought alive' via the fresh identity as the firm prepares to extend its geographical footprint.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published