Westfield unveils tweet mirror

Westfield London, the shopping centre, has introduced a "tweet mirror" that allows shoppers to look at themselves in the mirror and share their image in real time with friends and followers on the web.

Westfield London: shoppers offered chance to share image via tweet mirror
Westfield London: shoppers offered chance to share image via tweet mirror

The mirror, created by Nedap, a retail services company, features a digital camera with a built-in web connection, so shoppers can receive instant feedback from friends on Facebook and Twitter on what they have decided to buy.

They can also send the images of themselves to their friends via email. If a shopper decides not to buy an item, a picture will be sent to their email address with a link to the brand’s website, so they can purchase it online if they change their mind.

The tweet mirror will be temporarily located in Westfield’s Go virtual area until Sunday (3 April), as part of the centre's week-long ' Big Fashion Wardrobe' event.

Westfield is readying the launch of the Westfield Stratford City development in September this year.

It is currently reviewing its advertising business, having parted company with the incumbent, CHI & Partners in January. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published