BBH establishes new venture capital fund

By Anne Cassidy, campaignlive.co.uk, Thursday, 31 March 2011 10:40AM

Bartle Bogle Hegarty is launching a venture capital fund, to be called The Black Sheep Fund, to invest in brand-centred businesses in the consumer, digital and media sectors.

Neil Munn: Zag chief executive

Neil Munn: Zag chief executive

BBH is launching the fund in partnership with Spark Venture Management, a venture capital company whose previous investments have included lastminute.com and notonthehighstreet.com.

BBH's brand invention unit, Zag, is providing an initial "cornerstone" investment to start the fund, which is aiming to raise £10 million to provide capital for start-ups. It will also offer the skills and expertise to help new businesses establish themselves and grow.

Zag, which was launched in 2006 and floated on AIM last year, has a market value of £10 million. The unit's launches include Ila, the rape alarm brand, and Bo Peep, an accessories brand.

Neil Munn, the Zag chief executive, said: "The Black Sheep Fund is a really exciting new way for us to identify and invest in brand-based start-ups. Our approach to deal flow and due diligence is very complementary to that provided by Spark. Our ambition is that The Black Sheep Fund becomes a competitive source of funding in the market place."

Tom Teichman, the chairman of Spark, said: "Now we will be harvesting and harnessing the brilliant start-up ideas in a systematic way."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs