Big Al's and the7stars capture Yardley

By Campaign staff,, Thursday, 31 March 2011 11:50AM

Big Al's Creative Emporium and the7stars have been appointed to handle the creative and media business for the soap and perfume retailer Yardley London.

Yardley: new appointment

Yardley: new appointment

The agencies were appointed after a pitch process for the business, which was previously handled in-house.

Big Al's will be responsible for work that will be used both in the UK and internationally, with a combined spend of £4 million, while the7stars will work on the £2 million UK planning and buying account.

The review was held to co-incide with a relaunch of the brand, which includes new packaging, brand collateral, a revamped ecommerce site and the roll-out of new products in the Yardley portfolio.

Advertising spend will be focused on national press and weekend supplements.

Quentin Higham, the Yardley managing director, said: "We are delighted to be working with Big Al's and the7stars, who impressed us with an outstanding piece of creative and an exciting media plan."

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