Obama launches 2012 presidential bid with YouTube video

Barack Obama has kicked off his 2012 US presidential campaign with a video called "It Begins With Us". It begins with YouTube, and digital campaigning is another way to look at it.

Barack Obama: US president launches his 2012 re-election campaign
Barack Obama: US president launches his 2012 re-election campaign

In other years it might have been a poster, but as as Obama himself says:  "The politics we believe in starts not with expensive TV ads or extravaganzas, but with you — with people organising block-by-block, talking to neighbours, co-workers and friends". 

Read the rest of this post on Brand Republic's digital blog The Wall.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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