Twitter to offer brands Facebook-style pages

Twitter is considering creating Facebook-style branded pages as part of its drive to increase its revenue from advertising.

Twitter: considering Facebook-style branded pages
Twitter: considering Facebook-style branded pages

Branded pages, through which advertisers could deliver tailored messages, are under consideration, along with other plans to increase the long-term revenue potential of the social network, according to sources familiar with the subject.

It is understood that Twitter chief executive Dick Costolo, and Adam Bain, president of revenue, are leading the push to create fresh revenue streams.

The pages would work in a similar way to Facebook Pages, providing brands with their own space to deliver content and encourage Twitter users to follow them, claim sources.

There are currently limited promotional opportunities for brands on Twitter. Apart from free branded accounts, it offers Promoted Accounts that allow brands to buy a place in recommended followers’ lists and sponsor hashtags, so they appear in relevant searches.

Any launch of branded pages would roll out first in the US. Twitter launched its first ads on the platform in the US in April 2010, where its partners include Starbucks, but has yet to offer such opportunities in the UK.

A spokesman for Twitter confirmed that ‘strong interest’ from brands meant it is now looking to set up a UK office. He declined to comment on specific advertising plans.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published