Desmond's Channel 5 finds £200m to resurrect Big Brother

Channel 5 has announced it is bringing back 'Big Brother', the reality TV show, to UK TV later this year after signing a two year £200m deal with creators Endemol UK.

Celebrity Big Brother: 2010 winner Alex Reid (picture credit: Channel 4)
Celebrity Big Brother: 2010 winner Alex Reid (picture credit: Channel 4)

'Big Brother' will return with a celebrity version later this summer. This will be followed by a series featuring members of the public, which will be filmed in Elstree Film Studios, the same venue as the previous series.

The show will be produced by Endemol's production arm Initial. The programme will be overseen by Steve Gowans, head of factual entertainment, Channel 5 and creative director Nick Samwell-Smith and managing director Laurence Jones at Initial.

Jeff Ford, director of programmes at Channel 5, said: "We're hugely excited to have secured the return of 'Big Brother' for Channel 5 which will form a key part of this year's schedule.

"The series has previously captivated a decade of television viewers and we aim to bring, Channel 5's energy, optimism and vibrancy to the series."

Channel 4 decided to axe 'Big Brother' to invest in new programming. Its popularity waned but the show was still achieving decent audiences for Channel 4 and was supported by media agencies.

In total there were 19 series aired across 81 territories in 2010. Tim Hincks, chief executive of Endemol UK, said: "'Big Brother' has a passionate and loyal fanbase in the UK and I'm delighted it has found a new home on Channel 5.

"Ten years on it's as potent and cutting edge as ever and it's still one of the only truly multiplatform entertainment brands."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published