Each execution is based on a real money issue where Barclays claims it can help customers take the right step to a better financial future.
It includes statements such as ‘Barclays offers full protection against online debit card fraud’. BBH creative directors were Matt Doman, Ian Heartfield and Mark Reddy. The creative team was Mat Joiner / Matt Powell Perry & Rory McCaskill & Jim Connolly. The team director was George Scotland. The campaign is supported by poster and online activity.