Peroni delivers a taste of summer, Italian style
Peroni Nastro Azzurro, the SABMiller owned Italian beer brand, has launched its global 'Spring/Summer' ad campaign.
The campaign, created by The Bank, will launch in cinemas today supported by outdoor, print and online activity.
The ad has been shot with a 1960s style Bolex camera, featuring scenes of fashionable men and women in Italy during the summer months. The music has been recorded by Mario Biondi, a triple-platinum Italian musician.
Andrew Walker, global brand director, Peroni Nastro Azzurro, said: "It is challenging to articulate just what it is that that makes summer 'Italian style' so compelling, but we feel the new campaign for Peroni Nastro Azzurro artfully captures that essence.
"With the release of this new campaign, Peroni Nastro Azzurro is pleased to continue its commitment to working with some of Italy’s most gifted and passionate artists."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior International Agency Sales Manager - Mobile Salt £70000 per annum + strong bonus and great bens, London (Central), London (Greater)
- Research Director - Consumer Tech Trace £80k to £110k depending on experience, South East England / London (Greater) / London (Central), London (Greater) / London (East), Londo...
- Head of Marketing The RSA Circa £60,000 per annum (commensurate with skills and experience) + benefits, London (Central), London (Greater)
- Research Director - Pharma / Healthcare Trace £80k to £110k depending on experience, South East England / London (Greater) / London (Central), London (Greater) / London (East), Londo...
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- Post Office reviews advertising, DM and digital accounts
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Yahoo hosts exclusive X-Men: Days of Future Past films