Rugby league without a sponsor for top division

Rugby league's top division is without a sponsor, after Engage Mutual Assurance ended its seven-year sponsorship of the Super League.

Engage Mutual: ends sponsorship of the Super League
Engage Mutual: ends sponsorship of the Super League

The financial services company is culling its support after it undertook a strategic review.

A spokesman for the Rugby Football League (RFL), the sport's governing body, said "it had an opportunity to find a new sponsor", which will be announced within the next "two to three months".

Engage Mutual Assurance has been the sponsor of the Super League – in which teams including the Wigan Warriors and Leeds Rhinos compete – for the past seven years.

Karl Elliot, marketing director for Engage Mutual Assurance, said: "It has been decided that the title sponsorship has done its job. Going forward, we are considering other options to maintain the brand investment that Super League provided such a good return on."

Previous sponsors of the Super League included sports brand JJB, and Tetleys.

The RFL is also thought to be undertaking a revamp of the Super League brand, which could mean the introduction of a new logo.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published