The idents each start on a close-up of people seemingly enjoying the weather.  As the camera pans out, it is apparent that they are next to or in their car, as it is being fixed by an RAC patrol. The TV campaign is supported by outdoor and radio activity.

The idents were written by Milo Campbell and art directed by Sonny Adorjan. It was directed and produced by Therapy Films.

This article was first published on Campaign Work


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