The idents each start on a close-up of people seemingly enjoying the weather.  As the camera pans out, it is apparent that they are next to or in their car, as it is being fixed by an RAC patrol. The TV campaign is supported by outdoor and radio activity.

The idents were written by Milo Campbell and art directed by Sonny Adorjan. It was directed and produced by Therapy Films.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs