Angelina Jolie to be £6m face of Louis Vuitton

Louis Vuitton is to pay Hollywood actress Angelina Jolie more than £6m to be the face of its high-end fashion label.

Angelina Jolie: models for US brand St John in 2010
Angelina Jolie: models for US brand St John in 2010

The £6.1m ($10m) paid to Jolie is thought to be a record for a single advertising campaign.

The global print ad campaign is set to launch this summer and celebrated photographer Annie Leibovitz will take the photographs, according to reports.

Jolie follows Jennifer Lopez, Madonna and Scarlett Johansson as previous ambassadors for Louis Vuitton's high-end products.

The shoot for the ad campaign will take place in the next two weeks, and the images will appear in newspapers and magazines around the world later this year.

Jolie, who is the partner of actor Brad Pitt, is known to be selective about endorsing products. Her most recent modelling contracts were for fashion company St John and cosmetic label Shiseido.

Louis Vuitton's payout dwarfs that of the £3.2m T-Mobile paid to Catherine Zeta Jones.

Louis Vuitton was unavailable for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published