It is executed in a similar manner to a political campaign, with manifestos, local brand representatives, a Pimm’s ‘campaign’ bus, Pimm’s party slogan, supporter kits and membership to the cause.
The new TV ad features the Pimm’s summer party bus touring the country and recruiting the public to ‘Join the Pimm’s Summer Party’. The ad was created by Mother and directed by Mark Denton through Coy! Communications. The post production company was MPC.