Heineken 'star player' by AKQA

Heineken 'star player' by AKQA

When a key event occurs in the live football match, the StarPlayer app triggers in real-time a ‘Match Moment’ and gamers are asked to choose from outcome options.

Players can compete and share scores with their friends via Facebook and other players around the world in the ‘Interactive Champions League’.

This article was first published on Campaign Work


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