MediaCom appoints Selina Firth as GSK head and strategy director

MediaCom has appointed Selina Firth as board strategy director, with specific responsibility for the GlaxoSmithKline account.

Selina Firth: joins MediaCom as GSK head and board strategy director
Selina Firth: joins MediaCom as GSK head and board strategy director

Firth will be responsible for leading the GSK account across the UK consumer healthcare business.

As well as heading up GSK, Firth will also help drive MediaCom’s overall planning vision.

She replaces Natalie Godfrey, who recently emigrated to Canada.

Previously, Firth was head of media behaviour at Leagas Delaney, where she worked across all clients, including Timberland, Goodyear, NEFF, Bacardi, and Patek. 

Prior to that, she worked at Aegis Media as global communication planning director on Johnson & Johnson.

Firth is the founder of the boutique communications specialist, the London Jam Factory, which she set up in 2003.

At the London Jam Factory, she worked on projects for BBC Worldwide, Levi’s, Motorola, Virgin Mobile, and the UK Film Council.

Before that, Firth worked at Rainey Kelly Campbell Roalfe/MediaEdge as a strategist. She started her career as a media planner and buyer at Mediastar/MPG.

Chris Binns, managing partner at MediaCom, said: "We scoured the market for the right person for this role and are really pleased to have Selina join the team.

"She will be an amazing asset and her drive and experience will help us take our work for GSK and the agency to the next level."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published