St John Ambulance shocks with heart attack ads
By Sara Kimberley, campaignlive.co.uk, Wednesday, 11 May 2011 01:06PM
St John Ambulance has brought out a shocking radio ad campaign to encourage listeners to learn first aid.
Two radio ads, created by BBH, feature voiceover artists recording an ad, before dramatically collapsing from a heart attack.
In one, a voiceover artist is recording an ad for a carpet company before falling to the floor, leaving his colleague rushing to him calling for help.
In the other ad, a voiceover asks viewers if they would know what to do if someone they were with had a heart attack.
It then directs listeners to the St John Ambulance website to get free first aid advice and a pocket guidebook.
Matt Doman and Ian Heartfield were the creative team behind the ad, alongside team director Paisley Wright.
Scott Jacobson, director of marketing, communications and fundraising at St John Ambulance, said: "Every year, up to 150,000 people die in situations where first aid could have been the difference. Listening to these adverts reminds people that emergencies can happen at any time, in any place. We hope they encourage people to equip themselves with free life-saving knowledge."
This article was first published on campaignlive.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Account Manager Adam Recruitment £25000 - £30000 per annum, City of London
- Account Director Stopgap £45000 - £50000 per annum, London
- Senior Marketing Manager - Legal MCG Associates Competitive and tax free, Dubai (Emirate) (AE)
- Digital Business Director - Digital Planning/Buying Ultimate Asset £60000 - £70000 per annum + Great Benefits Package , City of London
- Tesco moves £90m media account to MediaCom
- Viacom pulls plug on C5 sales: more than 90 jobs to go
- Lego launches Facebook campaign that asks kids to create a kronkiwongi
- Twitter hunts for UK agencies
- Naked Cara Delevingne ad 'does not objectify women'
- Pedigree launches global 'feed the good' campaign with BBDO