St John Ambulance shocks with heart attack ads
By Sara Kimberley, campaignlive.co.uk, Wednesday, 11 May 2011 01:06PM
St John Ambulance has brought out a shocking radio ad campaign to encourage listeners to learn first aid.
Two radio ads, created by BBH, feature voiceover artists recording an ad, before dramatically collapsing from a heart attack.
In one, a voiceover artist is recording an ad for a carpet company before falling to the floor, leaving his colleague rushing to him calling for help.
In the other ad, a voiceover asks viewers if they would know what to do if someone they were with had a heart attack.
It then directs listeners to the St John Ambulance website to get free first aid advice and a pocket guidebook.
Matt Doman and Ian Heartfield were the creative team behind the ad, alongside team director Paisley Wright.
Scott Jacobson, director of marketing, communications and fundraising at St John Ambulance, said: "Every year, up to 150,000 people die in situations where first aid could have been the difference. Listening to these adverts reminds people that emergencies can happen at any time, in any place. We hope they encourage people to equip themselves with free life-saving knowledge."
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Comms Manager - Leading Alcohol Brand at Top Media Agency Ultimate Asset £35000 per annum + great benefits package, London
- Head of Design Network Career Consultants £50000 - £58000 per annum, Manchester
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned