Iris wins global Lindeman's pitch

By Sara Kimberley, campaignlive.co.uk, Thursday, 12 May 2011 11:45AM

Treasury Wines has appointed Iris as its global strategic agency for its Lindeman's wine brand.

Lindeman's: Treasury Wines brand

Lindeman's: Treasury Wines brand

The agency won the integrated business after a pitch earlier this year. Iris will be responsible for handling the brand's global activity across TV, digital, press, retail, experiential and PR channels. A campaign, breaking in September, will target the over-50s market.

Iris also becomes Lindeman's UK agency across loyalty, CRM and market research. The brand already has a global presence in more than 50 countries around the world.

Rainey Kelly Campbell Roalfe/Y&R was the incumbent on the Lindeman's account but resigned it before the pitch.

Olimpia Luciano, the global brand director at Lindeman's, said: "The new integrated campaign will drive relevance with existing consumers, draw new consumers into the brand and grow its share of the new world wine markets."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs