campaignlive.co.uk, Friday, 13 May 2011 12:00AM
"Interactive ads are a good idea in theory but pulling them off successfully is a difficult task. This ad manages it brilliantly. As well as having a filmic quality, the series of entertaining plots with their different comic endings means that you actually want to interact with the ad again and again." It was written and art directed by Ali Alvarez, Simon Dahlgrenstraat and Petter Prinz, and was directed by Nick Gordon at Somesuch & Co.
This article was first published on campaignlive.co.uk