P&G's Roisin Donnelly tops Marketing's Power 100

Procter & Gamble's Roisin Donnelly has been named the most powerful marketer in Britain, topping Marketing's annual Power 100 ranking, sponsored by Engine.

Roisin Donnelly: heads up this year's Power 100 list
Roisin Donnelly: heads up this year's Power 100 list

The corporate marketing director and head of marketing for P&G UK and Ireland has pursued an impressive career at P&G, where she recently unveiled its 'Proud sponsor of mums' brand campaign. She also played a key role in the integration of the £32bn Gillette business in 2005, the biggest acquisition in P&G's history.

It caps a noteworthy 12 months for the FMCG manufacturer, during which it was ranked the UK's biggest advertiser. P&G increased its media spend by 31% year on year to £203m in 2010, according to Nielsen.

P&G's Donnelly pipped McDonald's chief executive Jill McDonald to the Power 100 top spot. This year a record number of women marketers, 33, made it into the top 100.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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