Harrods launches iPhone app

Harrods has launched an app that helps shoppers navigate their way around the luxury London department store.

Harrods: launches iPhone app
Harrods: launches iPhone app

The Harrods app's main feature is a location finder allowing shoppers to navigate through the store and find the department they need.

A history of the store, a 3D visualisation, and an events calendar are also included.

Mark Briggs, store image director, Harrods, said: "The Harrods iPhone app is an exciting new way for us to further engage with our customers.

"We are continuously aiming to offer our customers the optimum level of service through use of new technology. With its useful tools and services, the Harrods app is set to become a vital part of the shopping experience at the store."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published