Harrods launches iPhone app

Harrods has launched an app that helps shoppers navigate their way around the luxury London department store.

Harrods: launches iPhone app
Harrods: launches iPhone app

The Harrods app's main feature is a location finder allowing shoppers to navigate through the store and find the department they need.

A history of the store, a 3D visualisation, and an events calendar are also included.

Mark Briggs, store image director, Harrods, said: "The Harrods iPhone app is an exciting new way for us to further engage with our customers.

"We are continuously aiming to offer our customers the optimum level of service through use of new technology. With its useful tools and services, the Harrods app is set to become a vital part of the shopping experience at the store."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published