The ad promotes the brand's premium 5% lager. The ad shows a man bringing a girl back to his apartment. When he leaves the room she plays around with gadgets in the hi-tech apartment and gets swallowed up by the sofa as a pint of Stella is poured.

When the man comes back and becomes aware that his companion has disappeared, but despite the girls muffled cries all he cares about is the pint of Stella that awaits him. The ad ends with the strapline 'She is a thing of beauty’. The ad was edited by Stephen Perkins and the production company was Moxie Productions. Audio post-production was by Factory.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs