Wall's 'thank you - kitchen' by Saatchi & Saatchi

The new ads, set to break during the semi-final of ITV1’s ‘Britain’s Got Talent’ on the 21st May, form part of a wider multimillion pound campaign which spans TV and online.

The 30’ ads, created by Saatchi & Saatchi, feature a new-look miniature dog that is used by the male stars of the ads to express their feelings to their loved ones.

The ads were written by Dan Warner and art directed by Andy Vasey. The director was Andy McLeod through Kirsty Dye. Post-production was by Big Buoy.