The ad shows families happily gathering around to eat a range of Iceland products. Shot in Esher, Surrey, by director and food stylist Martha Delap, the spot aims to promote the supermarket as selling quality food at great value.
The first ad is supported by eight 10-second product-specific ads, all featuring Solomon with her three year-old son Zachary. The ad was created by Graham Storey and Phil Cockrell. The production company was Another.