IDM changes name to include digital

The Institute of Direct Marketing has changed its name to the Institute of Direct and Digital Marketing, but will retain the acronym IDM.

Derek Holder: IDM managing director
Derek Holder: IDM managing director

The new positioning is the first stage of a two-year change programme, approved by the IDM Board and Trustees, that will ensure the Institute continues to be fit to service the professional training and development needs of the next generation of marketers.

Derek Holder, IDM managing director, said: "In the face of today’s rapidly changing environment, every business needs to constantly redefine its purpose and market relevance.

"Given the impact of digital technologies on marketing and the fact that the IDM business model itself has changed dramatically over the past five years, it’s imperative that the Institute evolves to reflect the new values and priorities of the marketing profession it serves."

The change programme introduces a new brand identity for the IDM, a new website, two new, state-of-the-art, south west London training suites and three senior marketer appointments to the IDM board.

They are: Ewan Carpenter, global digital marketing director at GlaxoSmithKline; Lawrence Mitchell, marketing director of Reed Business Information; and Shane Redding, an independent consultant and director of Think Direct.

The IDM claims to be the first ever awarding body for an internationally recognised Diploma in Direct Marketing and the first to develop a professional Certificate and Diploma in Digital Marketing, in 2005.

Currently, 60% of IDM business is digital and just last month, the Institute launched its newest qualification, the IDM Award in Data Management, with an exclusively online study option.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published