Ginsters to sponsor spot on TalkSport's Keys and Gray show

Be the first to comment
Ginsters Bara: to sponsor Keys and Gray segment on TalkSport
Ginsters Bara: to sponsor Keys and Gray segment on TalkSport

Ginsters, the savoury foods brand, is to sponsor a special week-long segment on TalkSport's 'Keys and Gray' show, promoting its new Cornish Bara product.

The segment will feature Richard Keys and Andy Gray discussing great football duos, starting on Monday with the two presenters calling on listeners to share their views on strikers' partnerships.

The theme reflects the Cornish Bara's positioning as "the perfect combination of pasty and sandwich".

The broadcast segment will also give listeners the chance to win a 3D TV and a Lazy Boy armchair, by answering questions based on football alliances.

TalkSport brokered the Perfect Combinations series with media agency Starcom Mediavest and creative agency Grey.

In February, Ginsters launched a £6.5m ad campaign, also by Grey, aimed at encouraging men to eat its pasties as a hot meal.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published