LG 'optimus black' by Publicis Modem

The ads, created by Publicis Modem introduce the UK market to the OPTIMUS Black, an Android equipped with the world’s brightest display and a razor-thin form.

The launch follows the Publicis Modem campaign for smartphone OPTIMUS 2X, the world’s first dual-core smartphone, offering a fast, PC-like experience, which ran in April.