In a tongue-in-cheek promotional video aimed at attracting students to its graduate scheme, Westwood provides a whistle-stop tour of Engine’s "best in class" services, "under one roof".
Explaining the positioning of Engine's individual companies, from WCRS to Jam, Dave and Fuel, he says: "These cats are experts at loving change.
"In fact, they love change so much, they pimped three companies into one, and that's big pimping baby."
The Radio 1 DJ continues: "The communications world has been transformed by companies like Synergy."
The Engine Graduate Scheme is later described as being based on four key pillars - "Love change, integration, t-shaped people, and free breakfast before nine".
This article was first published on campaignlive.co.uk