'Engine are like the Wu-Tang Clan of comms', says Tim Westwood

By Arif Durrani, campaignlive.co.uk, Monday, 23 May 2011 12:30PM

Engine, the integrated marketing group, is credited as being the Wu-Tang Clan of the communications world by influential radio DJ and MTV presenter Tim Westwood.

In a tongue-in-cheek promotional video aimed at attracting students to its graduate scheme, Westwood provides a whistle-stop tour of Engine’s "best in class" services, "under one roof".

Explaining the positioning of Engine's individual companies, from WCRS to Jam, Dave and Fuel, he says: "These cats are experts at loving change.

"In fact, they love change so much, they pimped three companies into one, and that's big pimping baby."

The Radio 1 DJ continues: "The communications world has been transformed by companies like Synergy."

The Engine Graduate Scheme is later described as being based on four key pillars - "Love change, integration, t-shaped people, and free breakfast before nine".

This article was first published on campaignlive.co.uk


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