The ad campaign, 'The Legends of Pilsner Urquell,' created by The Bank, tells the story of the Pilsner brand in a storybook-style.
The ad shows the seal of a storybook, 'The Legends of Pilsner Urquell', breaking to reveal a black and white three-dimensional view of the city of Pilsen, hometown of Pilsner.
The city becomes lighter after it creates the "world's first golden beer". The creative director behind the ad was Ryan Shaw, and the copywriter was Sean McCullough. The animators were Second Home Studios, while the ad was directed by Chris Randall.