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Campaign Work, Tuesday, 31 May 2011 10:56AM
The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott’s daughter. The ads show Federer seemingly ‘without a care in the world’ despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious time off without worrying about his finances.
The TV campaign will run in 45 and 30 second ads on Eurosport and National Geographic in Europe, Asia and America. The ad also appears online and in airport digital media.
This article was first published on Campaign Work