Dave expands into comedy with The Sun

Dave, the UKTV blokes' channel, has launched a nationwide two-for-one offer in conjunction with The Sun to support 'Dave's Comedy Society: Live' event at 95 UK venues.

Dave: 'the home of witty banter'
Dave: 'the home of witty banter'

From today the two-for-one deal will be offered to Sun readers who collect the vouchers printed in the paper. From July the promotion will also become available through the Dave website (www.joindave.co.uk).

A digital campaign is running across the Dave website, email and social media platforms, and PR and promotional material at participating venues from 11 July to 30 December 2011.

The activity was devised by promotional marketing agency Mediator to build on 'Dave's Comedy Society: Live' – the series of Dave themed comedy events headlined by comedians such as Ardal O'Hanlan and Richard Herring.

Suzanne Cook, marketing manager for Dave, said: "'Dave's Comedy Society' is the perfect way to engage with comedy lovers. The two for one element allows Dave to give something back to the comedy community and offer an inexpensive night out when disposable income is limited."

Venues involved in the deal include Funhouse Comedy, Jongleurs and Highlight. A spokesman for Dave said comedy fans will benefit from an average saving of £10 on performances from high-profile comedians and new talent.

Caroline Brosnan, senior account director at Mediator, said: "'Dave's Comedy Society' helps position Dave at the heart of grassroots comedy by supporting and celebrating the great nights Britain has to offer."

UKTV positions Dave as the "home of witty banter" and increasingly commissions new comedy shows, such as 'Dave's One Night Stand' and 'Jo Brand's Big Splash,' to accompany programmes from the BBC archive.

Steve North, Dave channel head at UKTV, said: "Alongside our high-profile comedy commissions, this fantastic marketing initiative reinforces Dave's stand-up credentials at a grass roots level. It perfectly compliments our first foray into live gigs, while driving new talkability and a deeper engagement with the Dave brand itself."

UKTV is jointly owned by BBC Worldwide, the commercial arm of the BBC, and telecoms and TV provider Virgin Media.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published