Y&R and Taxi win global Revlon creative

By Matt Williams, campaignlive.co.uk, Wednesday, 08 June 2011 09:25AM

Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.

Jessica Alba: stars in Revlon 'lips and nails' campaign

Jessica Alba: stars in Revlon 'lips and nails' campaign

In addition to the main Revlon brand the agencies will take on digital work for Mitchum deodorant.

The pitch was led by Young & Rubicam and involved undisclosed agencies.

The decision to hand the work, formerly produced in-house, to agencies comes nine months after former Coca-Cola executive Julia Goldin joined Revlon as chief marketing officer.

Revlon had not returned requests for comment at the time of publication.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs