Reebok still fails to publicly back Giggs

Reebok is still pointedly refusing to publicly back troubled Manchester United star Ryan Giggs, despite repeated requests from Marketing magazine.

Ryan Giggs: in 2009 Reebok campaign
Ryan Giggs: in 2009 Reebok campaign

Giggs has been hit by a string of recent revelations about his private life, ruining his role model image he had assiduously courted.

'Big Brother' star Imogen Thomas and Giggs' sister-in-law Natasha have both branded the football star a love cheat.

There have been further revelations in the press today, alleging a third affair.

Reebok, like yesterday, refused to back the star.

Gigg's commercial relationship with Reebok has netted him an estimated £20m during his playing career with Manchester United.

His other brand associations include the Swiss watch firm Patek Phillippe and car brand Citroen.

Nigel Currie, director of sports marketing agency, Brandrapport, said: "I would have thought Reebok would be looking at it, analysing it, before waiting to make a considered announcement."

Experts believe that Giggs may have commercial work booked in with the adidas-owned sports brand, involving other sports stars, which is delaying a decision as to whether it will continue to support Giggs.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More