The ad, created by AMV BBDO, launched across press, online, social media and TV on Saturday night during the 'Britain's Got Talent' final. The scouser is filmed being tempted from her "nice-girl" ways after she tries a Walkers Sunbites.
In the ad Ferguson visits her hometown in Liverpool where she receives a warm welcome from her fans, and introduces her grandparents and "auntie Aggie" who is eating a packet of Walkers Sunbites. The singer tries a Sunbite before stealing the packet from her elderly aunt. The art director on the ad was Colin Jones and it written by Clive Pickering. It was directed by Paul Weiland through Weilands and media agency was OMD.