HP 'Beats Audio' by Drum

Campaign Work, Wednesday, 08 June 2011 02:23PM

Drum PHD has created a cinema campaign to promote the audio technology that comes with HP PCs.

A two-minute film features British rapper Plan B in a music studio showcasing his band for the song She Said. The campaign aims to allow the audience to hear the music in surround sound.

The film is also available on Facebook and YouTube and uses "binaural" technology to allow consumers to listen with headphones and get the same surround sound experience as in a cinema. It was written by Mark Rivers and art directed by Ben Kerr. It was directed by Helen Downing through JA Digital.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs