Tories seek digital shop for app task
By Anne Cassidy, campaignlive.co.uk, Thursday, 09 June 2011 11:30AM
The Conservative Party is looking for a digital agency to create a mobile app to promote its upcoming party conference.
An RFI has been sent to agencies inviting them to compete for the business.
The app is intended to provide information for delegates attending the conference as well as those with a general interest in the party.
The app is planned for release before the conference, scheduled for October in Manchester.
The Conservatives' online advertising in the run-up to last year's General Election included an ad campaign on Spotify, aimed at encouraging young people to engage with the party.
However, its advertising centred mainly on poster ads, including executions by M&C Saatchi featuring images of the former Prime Minister Gordon Brown, accompanied by lines including "I let 80,000 criminals out early - vote for me" and "I took billions from pensions - vote for me".
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- x2 Communications Officers, Higher Education Blue Skies Marketing Recruitment £22000 - £25000 per annum, London
- Marketing & Design Executive Ninesharp £20 - £25 per hour, Manchester
- Senior Consultant - Marketing Strategy Trace £60000 Per Annum, London
- Freelance Mid-Senior Digital Project Manager's required Source £200 - £350 per day, London
- OgilvyOne loses BA business
- Majority of 15m Twitter users in the UK follow a newspaper
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office