The campaign is communicated via TV, print and a major digital push focused on Facebook, which will run throughout key global markets including Europe. One of the core components of the digital activity is a bespoke Facebook application called The Body Language Tool.
 
Six real women will spell out typed messages using their bodies together to form the words of the messages which can then be sent to friends, posted on Facebook wall and shared via various social media applications. Ogilvy worked with a director, choreographer and the real women to bring the full alphabet, numbers and punctuation to life.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs