Universal Music 'Kaiser Chiefs: The Future is Medieval' by Wieden + Kennedy

Fans will be able to visit kaiserchiefs.com, make their own bespoke album for £7.50 and then get a £1 commission for every album they sell.

Fans can choose ten out of twenty available tracks to make into an album and design their own album artwork. Users will also be provided with a webpage to advertise their creation. The platform was created by interactive production company Specialmoves.