Doritos releases game to boost sales of dips

PepsiCo-owned Doritos is launching an online game that challenges consumers to flick virtual chips into a jar of dip.

Doritos: runs Facebook game
Doritos: runs Facebook game

The Dip Desperado game launches on 20 June and is available on Facebook and as an app.

The game will be supported by activity including TV, PR, and a digital campaign via Facebook, gaming sites and mobile phone. The above-the-line activity will be handled by AMV BBDO.

Players have the chance to win more than £770,000 worth of prizes, including a trip to Florida.

PepsiCo believes UK consumers are lagging behind their US counterparts in terms of their consumption of dips with their chips.

It claims half of Americans who buy Doritos also buy a dip, compared to one in 10 in the UK.

The promotion will run across Dorito's variants including Lightly Salted, Hint of Lime, Tangy Cheese, Fajita, Cool Original and Chilli Heat Wave.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published