Greenlight appoints director of social media

Search agency Greenlight has bolstered its social media credentials with the appointment of Anna O'Brien from Citibank as its first director of social media.

Anna O'Brien: director of social media at Greenlight
Anna O'Brien: director of social media at Greenlight

Greenlight has grown the number of clients using its social media optimisation services, and O’Brien will head up the integration and expansion of the agency’s current offering.

Earlier this month the agency won the search account for department store House of Fraser, while the social media account went to We Are Social.

O'Brien joins Greenlight from Citibank in the US where she served as vice president of social media and created the initial roadmap and strategy for its social media presence.

During her tenure, Citi became the first financial services account verified by Twitter and the first to have a shorter, custom URL. O’Brien also initiated and led the bank’s listening programme.

Andreas Pouros, chief operating officer at Greenlight, said: "Anna's appointment places Greenlight immediately at the top of the social media marketing arena, firmly transforming the agency into a leader in the engagement marketing space."

Prior to Citi, O’Brien worked with Critical Mass and Wunderman.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published