In association with
Listerine 'mouth vs life' by JWT London
Campaign Work, Tuesday, 14 June 2011 10:17AM
Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims are the first YouTube brand videos to allow users to personalise content. The campaign, by JWT London, allows users to engage with videos and choose the content.
In the 'Mouth vs Life' videos, people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter the mouth. Users can select various videos, such as 'Things You Drink' and 'Things You Lick,' and play it with their chosen content. The work was created by Yoni Alter, Paul Banham and Joe Fox. The directors were Scott Rawsthorne and Jon Shaikh through Tomboy.
This article was first published on Campaign Work
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Account Director - Retail to £50k Network Career Consultants £45000 - £50000 per annum, London
- Mid-Senior Print Designer | Contract | London Salt £200 - £300 per day, City of London
- Retail Marketing - Account Executive Barclay Meade £24000 - £27000 per annum + Benefits, City of London
- Marketing Manager Barclay Meade £45000 - £50000 per annum + Benefits, Reading
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition