RKCR/Y&R, in conjunction with Radio 2, provided the concept for the programme and has also created a campaign to promote its launch.
The show comprises highlights from the Radio 2 schedule and features Radio 2 presenters Simon Mayo and Jamie Callum kicking off the day at 7am, followed by stars including Chris Evans and Zoe Ball, Jeremy Vine and Dermot O’Leary.
The agency came up with the idea for the show in response to a brief to a brief for TV scripts. The agency’s campaign will launch across TV, radio and online. The TV ad was art directed by Paul Angus and written by Ted Heath. It was directed by Giorgio Testi through Red Bee Media.