In association with
EasyJet 'times change' by Publicis
Campaign Work, Wednesday, 15 June 2011 10:22AM
EasyJet, the low-cost airline, is launching a new marketing campaign to support the extension of its Flexi fare initiative to all passengers.
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic ‘speedy boarding’ when booking through the website.
Three press ads, created by Publicis, under the strapline ‘Times Change’ depict a stylish monochrome portrait of a traveller, accompanied by an example of what they do and don’t need from a carrier. A box in the signature orange and white of easyJet directs customers to easyJet.com/flexi. They will run in the UK and Europe.
The ads were created by Gary Turner and Jamie Marshall.
This article was first published on Campaign Work
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Project Manager (Desktop Migration) JM Digital £80000 - £85000 per annum + Bonus + Benefits, City of London
- Art Director Digital Gurus £40000 - £50000 Per Annum, London
- Digital Media Manager - Boutique Digital Start-Up Digital Gurus £24000 - £300000 Per Annum +BENS, London
- Midweight Digital Project Manager Source £30000 - £35000 per annum, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity