The agency has produced six videos available on a dedicated YouTube channel that depict a Perrier-branded club hosting a talent contest. The more YouTube visitors that click on the video, the hotter the temperature appears to get in the club, prompting a new video to be released.
Fans can enter a Facebook competition to win a ticket to a real-life Perrier Melting Party in New York to watch the final 7th video live. It is supported by mobile, TV, print and point-of-sale activity. The work was created by Baptiste Clinet, Nicolas Lautier and Florian Bodet.