Ballantines 'human api' by Work Club

Filmed from tattooist K.A.R.L’s point of view, the four-hour live stream into Facebook at facebook.com/ballantines allows the public to interact with him directly through the live chat and make decisions on all aspects of his work including what colours he uses. Other events involving artists such as an ice sculptor are also planned. The campaign was created by Julie Barnes and Mathieu Cuvelier.