Desmond predicts YouView success at expense of Sky

Be the first to comment
Desmond predicts YouView success at expense of Sky
Desmond predicts YouView success at expense of Sky

Richard Desmond, founder of Northern & Shell and owner of Channel 5, believes the long-awaited internet TV service YouView is set to significantly shake-up the market, at the expense of Sky.

A bullish Desmond believes the delayed venture between the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, is back on track since Lord Sugar has taken the lead as non executive chairman.

He told Media Week: "YouView is probably going to be the biggest thing on television since Sky launched."
Read Richard Desmond’s comments on YouView and wider media issues here.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published