He told Media Week: "YouView is probably going to be the biggest thing on television since Sky launched."
Read Richard Desmond’s comments on YouView and wider media issues here.
Richard Desmond, founder of Northern & Shell and owner of Channel 5, believes the long-awaited internet TV service YouView is set to significantly shake-up the market, at the expense of Sky.
The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.